Creating solid mission and vision statements for your enterprise as the first step to successful marketing.

The first step of building a successful marketing program for an enterprise is knowing what you are marketing. This sounds basic but many enterprises get derailed by not having a clear mission or vision or by not sticking to it.

In this challenge, you will craft a mission and vision statement for your enterprise. This will be the foundation for all the marketing for your enterprise, which can be a business, a non-profit, an event, a hobby, a special project, or any pursuit that needs marketing, which is almost everything.