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Refine your statements

In this final task, you'll refine your mission and vision statements.

Review others’ comments about your mission and vision statements. Discuss them with others in your organization if appropriate. Refine them as needed and post them here.

Once you've gotten your mission and vision statements just where you want them, WRITE THEM BIG and display them everywhere! Refer to them often, both publicly and privately. When you're working on other marketing tasks or making any important decisions about your enterprise, think about your mission and vision!

Task Discussion