Public Relations , Social Media and Online Presence
Don’t neglect the tried and true when it comes to promoting your practice: public relations, focusing on community newspapers and websites. Even with the waning influence of traditional media, local media – approached from a public relations or editorial perspective – is still a good value for your practice. Dentists can often access a number of free local media websites and upload their own news releases and pictures. The Patch (run by AOL) encourages local businesspeople to blog on its site too. All of these efforts pay off in an enhanced reputation, improved SEO and added content and links for your social media sites too.
Be sure to manage your online presence! A majority of potential patients will be looking for a dentist on search engines like Google, Bing and Yahoo. Try some of the following tips for success: 1.Claim your free listing on Google and ensure all information is correct 2.Add your practice information to directory sites like Yelp and Citysearch 3.Encourage your patients to leave reviews for you on these sites 4.Create signs in the office to direct them to your online listings 5.Make sure that your website is easy to navigate once they find you