Week 6: Communication and Promotion
This section of the course aims to give you the chance to:
- To promote and publicise learning in your branch
- To identify ways to promote learning
- To practise developing your promotional skills
- To raise awareness of the profile of branch membership and how to reach out to members
Workbook: Activity 8 & 9
Here is a video that UNISON Scotland uses to promote and publicise union-led learning in the Highlands...
But making animated videos using tools like Powtoon and posting them online is just one way that you could promote learning in the workplace.
TASK 1:
Click on the link below and read the section on "Practical initiatives to promote learning" (Section 3) , from this draw up a list on ways that you could promote learning and your services as a ULR in the branch and workplace. (Activity 8 in your workbook)
https://www.unison.org.uk/upload/sharepoint/On%20line%20Catalogue/18677.pdf
Now, watch the video clips below about how learning can engage with members, increase members involvement and promote the union.
TASK 2
Indivdually, plan a short publicity campaign to promote a learning event that is being organised by your branch in 8 weeks' time.
Select one of the following around which to plan your promotional activity:
- Maths and English/welsh lunchtime taster sessions
- ICT training offered in partnership with your employer
- Informal learning e.g. photography, poetry workshop, spanish, etc.
- Setting up a lunchtime book group
- Unison's Return to Learn and Women's Lives information session
Using the Marketing/Promotional Worksheet (activity 9) produce a campaign plan.
TASK 3
Produce a draft leaflet, poster or material for on-line media that promotes your chosen learning activity.