You have an awesome plan, an stellar pitch and now a huge chunk of money to raise to get it into action.

There's a million ways to raise money and a million sites to tell you how.

So I'm going to parse it down to 2 main concepts when targeting donors, grants, sponsorships, or any loose change you can find

Pure Altruism: Your idea is so good and your story so compelling that it make people cry as they hand you the money. You have a truly inspiring, disrupting and novel approach and are so charismatic that money just finds you, the press want to share your story and celebrities want to re-tweet everything you say.

Make a list of 10 donors who will give you money for purely altruistic reasons

or the opposite

Mutual Self-Interest: When identifying potential donors for your project, understand that by donating they are receiving a tax break, prestige, access to your audience, other donors and web traffic and potential customers. Choose your sponsors wisely as you will be dancing a fine line with dollars from certain donors.

Make a list of 10 donors who will give you money for self-interest reasons

Plan B: What if you don't hit your goal?

So Brad Pitt doesn't read his own tweets and you didn't hit your fund-raising goal :(

Make sure you have an operational plan if you only reach 50% or 25% of your initial fundraising goal.