After you have your mission and vision statements well defined, think about your "elevator pitch" for your enterprise. This is a very short pitch for what you're marketing and why folks should be excited about it. (It is meant to be able to delivered in the time it takes to go up a few floors in an elevator.) Practice your pitch. Get really good at it. Then use it whenever you can. You never know when you'll run into someone who might be a potential customer or an influencer for your enterprise.

Bonus activity: Make a video of your elevator pitch and share it with us here.