This course will become read-only in the near future. Tell us at community.p2pu.org if that is a problem.

Spread the Word


Learn to promote your event
  1. Leverage Social Media       


    Set up a Site: You will share your planning process and ideas widely. Create a page for your event. You can use wordpress.com, blogger.com, or tumblr.com to create a free page (free is good).

    Get Creative: Show the world what you are up to with consistent posts to social media site including: Facebook, Twitter, Flickr, YouTube/ Vimeo and blogs. Get  creative and make your own buzz in these spaces.

    Define a Hashtag: Create a hashtag for the event. Throughout the event have participants and your crew tweet and post on social networks.

     
  2. Craft a News Release  A news release is usually a one-page document describing your event, your organization and anything noteworthy that you might want to communicate. This document should be carefully written as reporters will refer to it when writing their stories. Remember to include clear contact information so that members of the media know who to follow up with. Here's an example:Example Newsletter


     
  3. Beef Up Your Contacts  Send out the news release at least a week before the event. Notify Mozilla as well as mainstream media outlets in your community —  newspapers,  TV and radio — think about other outlets and organizations that could spread the word about your jam. Use talking points to follow up with these contacts.
     
  4. Submit your URL and social media links to the Task Discussion. Tell 2 peers what you think about their promotional efforts.

Task Discussion


  • JeanAustinR said:

    Summer Code Party 1 2 and 3 - Philippines

    Our goal is to teach people how to make the web using the tools Mozilla created. With the help of professional web developers, educators and IT practitioners, who are part of the Mozilla Philippines team, we held three Webmaker events beginning with the kick-off date last June 23 until the last week of September.

    Part of these parties are workshops were attendees get to make their own pages using Thimble, hack websites through Hackasaurus and learn how to create videos via Popcorn.

    Our Mozilla Philippines development team also shared about the basics of HTML5, CSS and jQuery and blogging techniques.

    The event is open for everyone. Our audiences were mostly students from universities in the province -- during the first meeting, there were about 10, then 20 in the second and a hundred plus on the last Summer Code Party. And every event we have different sets of students participating.

    These events were featured in articles in Yahoo! News Asia [1] , Tech In Asia [2] and Marketing Magazine Philippines [3].

    If you would like to learn more details and see the photos, visit my blog reports on my website at http://www.jeanaustinr.com/blog//?s=Summer+Code+Party

    Links

    [1] Mozilla Philippines Summer Code Party Take Two http://my.news.yahoo.com/mozilla-philippines-summer-code-party-121038419.html

    [2] Mozilla Philippines Summer Code Party Take Two http://www.techinasia.com/mozilla-philippines-summer-code-party-take-two/

    [3] Mozilla Spins a Bigger Web with Events
    http://marketing-interactive.com/news/34832

    on Oct. 31, 2012, 9:55 p.m.
  • Jess Klein said:

    BLOG: We set up this wordpress blog so participants can post their work (and so we can blog about planning)

    TWITTER: We came up with the hashtag #moyo for the event. We also gave a few of our volunteers the job of tweeting. (As we publicize we keep getting more volunteers so I think this is a good "job" for them.

    Unfortunately twitter really is just publicizing to the adults because our youth participants really dont use twitter. So-- we came up with a multi prong attack to solve this problem:

    1. Posters/Fliers- our street team made posters to hang around Mouse
    2. Meredith- our staff member at Mouse emailed out to all the youth at Mouse, and made announcements at their usual meet ups
    3. Internal social network- Mouse has an internal social network so we posted there and had our youth populate that site
    on Feb. 17, 2012, 10:15 a.m.