Personal branding, when done the right way, can increase your visibility and lead to better social networking and outcomes. When Katie Corner, our volunteer mentor coordinator in the San Francisco Bay Area polled professional women, 52% of you were interested in learning more about how to build a personal brand. Here are some resources SWOYP put together.

The First Step to Building Your Personal Brand

How to Discover and Create Your Brand

"A Brand Called You" - Fast Company

What are attributes of your personal brand? What steps have you taken to find out? Please share your experience and resources here.