I`m a Senior Lecturer in ImaginationLancaster, Lancaster University. This multidisciplinary design research lab. matches his research activities spanning design methodology, theory, product design and new media with numerous publications. My research is distinguished by an exploration of new and emerging forms of interaction between designers and users. He specializes in design and innovation, design thinking and business engagement, this has included leading a range of research and engagement projects and collaborating on projects as diverse as citizen-led innovation, Interactive TV and Creativity in SMEs. I am a co-director of the HighWire doctoral training scheme and PhD coordinator for ImaghinationLancaster.