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Media Deconstruction

Media messages are created by people and organizations and, as such, contain natural, accidental, and intentional biases. Media deconstruction techniques are useful to identify bias, motivations, limitations, techniques, and sources involved in the creation, distribution, and consumption of media messages. Familiarity with media deconstruction techniques can help us identify shortcomings in our own media production and make informed assessments our media culture.


  1. Visit the Media Literacy Project Deconstruction Gallery.
  2. Watch any interesting deconstruction videos and read the Language of Persuasion PDF (6 pages.)
  3. Find a short Internet video and identify the techniques of persuasion used in the video.
  4. Post your analysis, along with a link to the video, on this discussion page.

Task Discussion