There’s a huge misconception alive that advertising is simply the industry where the creation of an ad occurs. This is false. Today, brands are required (for survival) to create multiples points of communication that will engage brand advocates across all media outlets.
The creative process is no longer limited to the creation of copy and design. It encompasses how that message will be sent and received and in what format.
In this course you will have the opportunity to analyze the creative strategies of today’s most popular brands, dissect why some advertising initiatives fail and be an active participant in your own creative process.
By the end of this semester, you should understand your creative process, your role in the advertising industry and how brands utilizes strategic concepts to create effective advertising campaigns : target audiences, brand value, digital methodologies and more.