Other topics for optional investigation
Affiliate marketing
eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 4
Branding
Case studies
Course image credit:
Compiled by Karen Fasimpaur; Photo of globe by NASA; Photo of price tag by abbyladybug; Photo of ad by Caro's Lines; Social media icons from BlogPerfume.com; Photo of megaphone from mikael altemark
Course image license: CC BY SA
eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 4
Branding
Case studies
- Interactive case studies and other multimedia - from International Excellence, most in English and Spanish - CC NC ND
- Core Concepts of Marketing textbook - CC BY - Chapter 10
- Core Concepts of Marketing textbook - CC BY - Chapter 6
- Global EDGE - online course modules from Michigan State University - CC NC ND
- Core Concepts of Marketing textbook - CC BY - Chapter 3
- eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 17
- The Role of Market Research by Jeff Hawkins, video from Stanford Entrepreneurship Corner - CC NC ND
- Listening to Customers by Guy Kawasaki, video from Stanford Entrepreneurship Corner - CC NC ND
- eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 15
- Core Concepts of Marketing textbook - CC BY - Chapter 2
- Core Concepts of Marketing textbook - CC BY - Chapter 9
Course image credit:
Compiled by Karen Fasimpaur; Photo of globe by NASA; Photo of price tag by abbyladybug; Photo of ad by Caro's Lines; Social media icons from BlogPerfume.com; Photo of megaphone from mikael altemark
Course image license: CC BY SA