Week 6-9
Week 6-9 - The project
Objectives:
So this is the really fun part of this course -- 4 weeks to complete any marketing project you like for your enterprise.
You get to design the project.
You probably already have a million ideas for what you might do, but here are some possibilities just in case you're stuck.
Objectives:
- To take what you've learned so far and apply it in more depth to some aspect of marketing for your enterprise
- Week 6-9 page
- Your choices
-
Post your project summary in Forums under Week 6 * Due no later than March 4; Include the following:
- Objectives
- Requests for collaboration as applicable
- Requests for assistance from the course organiser
- A brief timetable of the work you need to do to complete this project
- Complete your project * Due no later than March 29
So this is the really fun part of this course -- 4 weeks to complete any marketing project you like for your enterprise.
You get to design the project.
You probably already have a million ideas for what you might do, but here are some possibilities just in case you're stuck.
- Write a marketing plan for your enterprise
- Design and set up a web site for your enterprise
- Create your enterprise's mission and vision statement
- Produce a promotional video for your enterprise
- Recruit the first x (10? 100? 1,000?) evangelists or actual customers for your enterprise
- Set up your enterprise's social media initiatives (Twitter, FB, YouTube channel, etc.)
- Create a public relations plan for your enterprise
- Structure a project around another marketing topic that we didn't cover in this course