What do you represent or stand for as a professional? Personal branding, when done the right way, can increase your visibility and further your career. When Katie Corner, our volunteer mentor coordinator in the San Francisco Bay Area polled professional women, 52% of you were interested in learning more about how to build a personal brand. Here are some resources SWOYP compiled.

The First Step to Building Your Personal Brand

How to Discover and Create Your Brand

"A Brand Called You" - Fast Company

What are attributes of your personal brand? What steps have you taken to find your brand? Please share your experience and resources here.