I think the work we do when investigating and formulating a theoretical framework creates a change in our perception of learning, rather than changing the process of learning.
The critique on ‘Open Badges’ get confused with marketing/branding, where badges/logos are explicitly designed to drive sales in advertising or create loyalty. Maybe this is due to the badges are seen as a reward that will act as an incentive for non-traditional learning. If the next generation of the ‘Badge Revolution’ succeeds we might see credentials that more accurately measure competency instead of simply measure ‘seat time’.