This course will become read-only in the near future. Tell us at community.p2pu.org if that is a problem.
The first step of building a successful marketing program for an enterprise is knowing what you are marketing. This sounds basic but many enterprises get derailed by not having a clear mission or vision or by not sticking to it.
In this challenge, you will craft a mission and vision statement for your enterprise. This will be the foundation for all the marketing for your enterprise, which can be a business, a non-profit, an event, a hobby, a special project, or any pursuit that needs marketing, which is almost everything.
Craft your own enterprise mission and vision statements. It can be written or even video or some other format. Then review and respond to at least one other participant's post.
