This course covers the mechanics of managing election campaigns, including campaign organization, campaign finance, analyzing and using voter data, using direct mail, scripting telephone contact, managing volunteers, and understanding the legal environment. The project for the course will be to work from a California template and map the similarities and differences for each course participant's jurisdiction. The course is offered with two caveats: (1) many of the techniques will scale to larger election campaigns, but others will not; and (2) the legal environment around voter data is critical to any data-driven voter contact effort.
This course is designed for those who are interested in running for office, managing a campaign or playing any leadership role within a campaign (treasurer, database manager, etc...). You may also decide to take this course because of an interest in political science.