Week 3 - Internet/SEO/SEM/UX + More

Please go through the following:

  1. The Beginner's Guide to SEO - Moz

  2. Google's SEO Starter Guide

  3. Google Algorithm Changes - Panda, Penguin and Hummingbird

  4. What Is User Experience Design? Overview, Tools And Resources - Smashing Magazine

  5. Introduction to UX Design (video) - Harvard i-lab

  6. Online Marketing 101: Advertising on the web - Google

  7. Startups & VCs: Learn How to Design, Market, & Eat Your Own Consumer Internet Dogfood - Dave McClure

  8. UI vs UX vs Visual Design

  9. Growth Hacking:

  10. http://www.quora.com/Growth-Hacking/What-is-Growth-Hacking
  11. https://medium.com/@joshelman/what-is-growth-hacking-really-f445b04cbd20

  12. Advanced Excel - Use this website and learn the following - using filters, pivot tables, commonly used formulae like vlookup, countifs, etc (learn how to find formulae relevant to your need and use them).

  13. Conversion Rate Optimization

  14. How does the Internet work?

  15. www vs Internet

  16. Lean Startup Methodology

  17. Business Model Generation

  18. A/B Testing

  19. https://www.gov.uk/service-manual/user-centred-design/user-research/ethnographic-research.html

  20. https://www.gov.uk/service-manual/user-centred-design/user-research/same-day-user-testing.html

  21. http://www.smashingmagazine.com/2013/09/23/5-step-process-conducting-user-research/

  22. http://alistapart.com/article/interviewing-humans

User Reviews
1. http://www.uie.com/brainsparks/2010/05/11/spoolcast-steve-portigals-deep-dive-interviewing-tips-revisited/
2. http://www.slideshare.net/waynepau/meic-map-userinterviews
3. https://app.box.com/s/m9x2c4l3qmx4qvoa56nv

Tech (optional)
a. SQL
b. API
c. XML
d. JSON
e. Tech stack


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