Freedom! not free of cost (while that's nice, too).
Love the term "openwashing."
"If you like our free offerings, maybe you'll like what we sell for just a few dollars a student. You know, the stuff which has been recognized by so many school boards across the nation." Retailing has used the classic bait and switch trick for a long time.
Come in, join me said the spider to the fly.
Thanks for the link, Karen.